Video is the way the modern world communicates. We teach ourselves to cook, we learn new ideas, we connect with loved ones, we entertain ourselves; all through video.
When it comes to business, videography plays a major role in your marketing - but not necessarily as a strategy on it's own - but as a tool within other marketing activities.
When you're thinking about your next video production, consider the key types of videos you can produce and the role they play in your marketing strategy.
Brand videos are a powerful form of visual communication that allows a brand to clearly articulate a key, brand related message. Brand videos are generally designed to speak to a key customer problem, build brand awareness and invite the customer to further engage with the business.
Customer testimonial videos are a key tool to verifying your credibility in your industry - use these videos to have your customer do the selling for you.
They'll generally follow the story from: the problem the customer was facing and why this was so frustrating > the process of working with the business > how they've experienced a resolution to their problem and are free to get on with their lives.
Product videos are product-centred videos which focus on how your product resolves a customer problem.
What do your customers need to know about the product to help them better understand it? Use this video to market the features and benefits and increase the chances of a purchase.
In most organisations, if you ask five different team members questions about the vision, mission or what the organisation really does for their customers, you'll hear five different responses. Creating a unified, clear message can be really hard.
One of the key roles of corporate videos is to create media that communicates a clear message to help team members and external stakeholders better understand and engage with the company, with particular regard to its vision and values.
