Emu Gully
The Emu Gully Schools video promotes the student camp experience to camp directors, showcasing the direct correlation between how the values learned on camp apply to the school environment/relationships.
There’s nothing quite like the real thing - but you’ve got to start somewhere! This is one of the obstacles Emu Gully face - their camp experience is exactly that - an experience that is centred on challenging, encouraging and developing character within students. So how do you capture an experience that focusses so much on internal change?
One of the ways we addressed this was by focussing on the transformation that the camp experience bought about rather than just the camp activities themselves - we took a longer view by looking at what life looks like for students during AND after camp.
So this concept was born. Shot over a couple days, we captured a range of the on-camp activities along with an interview with the CEO to capture the heart of the experience. Then went to the day-to-day life of the student back at school.
One of the reasons this message is so strong is that it is more relevant for the client. If all we shot were cool camp visuals, would it work? Sure it could. By connecting the activities of the camp into the character development of the student, we’re able to speak far more profoundly to the teachers and co-ordinators who work with these students for years.
