Projects

Bring your ideas to life.

A short term marketing project to help you kick goals.

Discuss a project
toowoomba marketing management video production

Build your brand

Engage new customers

Kick more goals

Video production toowoomba marketing agency The Brand Shop
“Working with The Brand Shop has been exceptional.”
Julie-Ann W
Don’t stifle your marketing.
Marketing can tend to be a drag... literally. Getting a video campaign off the ground can take 4-6 months and don’t even ask about the website - it’s been in development since 2018. It’s hard enough just to get agreement on the outcomes in the first place. The problem is that you need results today, not next year.
Get this project sorted - partner with The Brand Shop to execute a marketing project and get a fast and clear outcome.
Plan your project

Create incredible marketing outcomes and get your confidence back.

web analyitcs by The Brand Shop digital marketing

Build your brand.

Some marketing feels like it does nothing for your brand. Clarify the outcomes, sharpen the message and put your marketing to work.
Engage new customers with marketing by by The Brand Shop digital marketing

Engage new customers.

The point of marketing is growth. Plan a marketing project to engage new customers and get set for growth.
Kick more marketing goals with marketing by by The Brand Shop digital marketing

Kick more goals.

Say goodbye to your marketing to-do list. Partner with The Brand Shop to execute your marketing projects for you and get more done.

Marketing is tricky.

With the wrong approach, something as simple as a testimonial video can quickly blow out into a multi-department, year-long project.  

But what you wanted was simple right?
A lot of businesses struggle to find the right partnerships to help them get ahead and end up managing overly complicated marketing projects that cost more than communicated and take months longer than expected. That’s not how marketing should be.
We’ve completed hundreds of marketing projects for our clients to help them kick their goals and grow their businesses and as a result we’ve got a process to help make your life easier.

We help companies execute marketing projects that:

Website analytics with marketing by by The Brand Shop digital marketing
1. drive them towards their goals.
connect with new customers with marketing by by The Brand Shop digital marketing
2. create meaningful connections with customers.
Marketing projects that stay within the agreed scope with marketing by by The Brand Shop digital marketing
3. stay within the agreed scope.

Key Marketing Projects

1. Content Marketing Campaign

Captivate your audience through great stories. We harness the power of story to create a meaningful connection with your customer through video production and photography.
True to the song, Girls just wanna have fun. 💃 (Turns out, guys do too.) Most of the time, your prospects are simply looking for something to entertain or educate them online. You can't always be going in with the heavies to seal 🦭 the deal. (less sales videos please!) Content marketing is your answer to creating media that your prospects can engage with, enjoyably.
Services involved:
Concept Development
Content Strategy
Copywriting
Graphic Design
Photography
Video Production

2. Email Automation (+ CRM)

Speed up your sales process and save your team time with automated emails and email retargeting.
Feel like you're stuck on autopilot when you sit with a prospect and respond to their objections, just like you've done so for the last 467 prospects this month? (ok, exaggeration) But really - there are a number of components in your sales and communication process that need to be automated. Give your prospects a consistent experience, and lower your sales churn, with email marketing.
Services involved:
Copywriting
CX Strategy
Email Automation
Matt Martin talking with video production client

3. Facebook Advertising Campaign

Drive more traffic and increase your conversion rate with an advertising campaign on social media.
Most businesses grow initially through word-of-mouth. There comes a time when you're wanting to scale beyond WOM - that's what paid advertising has to offer. Step outside of your organic reach and connect with your ideal customer, anytime, anywhere. (well, online of course)
Services involved:
Facebook Ads
Google Ads
Photography
Video Production
Web Development

4. Rebrand

Give your customers a more compelling experience with a brand they can relate to.
There’s no way around it - some brands are just that flat that you can’t push that wheel barrow anywhere. A rebrand takes the heart of the brand - your core message - and gives it new clothes. It helps people engage with what you really do in a new way.
Services involved:
Copywriting
Graphic Design
Messaging Strategy

5. Website Re-development

Make your website work for you by ensuring it’s optimised to help prospects convert.
Conversions matter. Most websites are either a business resume (too self-centred) or a work of art (meant to be hung on the Break room wall). This isn't your first time around the block. You're ready to do it right this time - Increase enquiries by rethinking your website with customer conversions in mind.
Services involved:
Copywriting
CX Strategy
Web Development
Website Optimisation
From beginning to end, the team have been professional,

friendly and understanding when it came to turning our ideas into a production that exactly reflects us.”

— Simon B

How to work with us.

Discuss a project
Marketing projects with Mobile device options

A. Select your marketing project

Consider what you’re wanting to achieve most with your next marketing project. If it’s not outlined here, discuss it with us to see what we can produce for you. We create a plan and get you set for success.
task list for marketing projects

B. Onboard with The Brand Shop

We’ll book a short meeting to confirm your marketing goals and go over any of the details - this will ensure we’re on the same page, right from the start.
Task list for marketing projects

C. Kick more goals

Now that you’ve got that taken care of, consider what you’re wanting to do next. Yes, it’s possible to grow your business and get more time back.

Marketing projects that deliver results.

Marketing can be overwhelming.

Sometimes what starts as a simple idea, quickly becomes something far from what it once was. But it’s just a website right? The challenge for businesses is to remember that the marketing outcome is never the goal, the goal is the goal!

Having a new website built or running an advertising campaign isn’t the end - those marketing activities are the tools that are used to help the business get closer to it’s goals.

When you think about undertaking a new marketing project - consider what you’re trying to achieve through it, then think about what the marketing activity has to be, and have, in order to help you get there. It may be that you don’t actually need a new website, or more Facebook posts, but in fact need something else to capture the traffic you’re already experiencing.

When you are ready to pursue a marketing project, one of the obstacles businesses face is knowing who to work with.

Marketing agencies have a habit of operating in the clouds - all Chief, no Indian. While specialists, like a web designer or video production company, can occasionally take things in a different direction than intended - woah up cowboy! Working with The Brand Shop gives you an advantage, because we're able to achieve a high standard of work with our in-house team, while maintaining the context of the wider marketing goals - because we helped set them.

Don’t let one-off marketing projects add to your work-load and slow you down. Plan great outcomes with The Brand Shop that take your marketing forward and help your business grow.

Discuss a project
Resource
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Frequently Asked Questions

Marketing Projects

How does The Brand Shop differ from other Agencies? Why should I choose you?

The Brand Shop differs from other agencies in several ways.

1) We believe that a successful marketing project can only be undertaken when:

  • You have a clear customer narrative that speaks to a customer in a way they can understand & relate.
  • You have a clear customer pathway and you know all of the ways in which you interact with your customer in their journey to purchase, and which of these touch-points are the ones that result in conversion.
  • You understand what the value of your average customer is, and the cost to acquire a new customer. If you don’t know this, you might be paying more money to acquire each customer than they will ever spend with your business. 

2) We have an internal media team, which allows us to create exceptional content for use in your project, allowing you to really stand out from your competition. 

3) We don’t charge you based on hours, we charge based on outcomes, which means that we will never issue you a variation to finish your project if it takes longer than originally planned.

How do we operate? We allocate points to deliverables. Our marketing projects then incorporate a ‘points quota’ and we sign off on the project deliverables (irrespective of how long they take). 

Does it mean a project never runs overtime when we had planned to complete it in a month, No. Sometimes bad weather, illness, being too busy, or waiting on an external party will delay delivery (you might have been supposed to have a video interview filmed with us but couldn’t get out of the office for 2 hours because you were flat out all month). But what it does mean is that we will never charge you more because it took longer than we had originally planned.

So in short you should choose us because:
We offer considered and profitable marketing projects that are not going to blow the budget if the hours they take to deliver blow out.

‍

What services can The Brand Shop deliver in house for their projects (strategy/content creation/copywriting/web dev etc)?

Our marketing project clients have access to any of the following services:

  • Marketing Strategy & Reporting
  • Facebook & Google Ad Management
  • Copywriting
  • Media Creation (Videography & Photography)
  • Graphic & Website Design
  • Website Development
  • SEO
  • Email Marketing

What is the benefit of using an external marketing agency? 

An external marketing agency allows you to access individual specialist skill sets (designers, developers, marketers, videographers, photographers, email and ads specialists) without having to hire for each individual position and in a way whereby you can skew the use of a particular skill set on a weekly or monthly basis to your specific needs. 

Can you work in conjunction with my internal marketing manager/team?

We most definitely can. Great communication and planning are the key to The Brand Shop managing a successful marketing project with your internal marketing team.

What sort of size marketing projects do you undertake? Can you help with small design tasks etc or do you only do larger projects?

There really are no projects too big or small. For example we can action a quick rebrand or branding for a new business or a year long, video production project that involves multiple monthly shoots and travel throughout Southern Queensland. 

How quickly can The Brand Shop kick off a project and what are your turnaround times like?

Generally we can onboard a project within 1-2 weeks. As to the turnaround time, it really depends on the intricacies of the project and the current workload of the key staff that would be required to work on your project. If you have a project that is of a time sensitive nature, reach out for a complimentary discovery call to discuss your needs and our availability.

What web platforms do you build and manage websites on?

Primarily we use Webflow - it allows us significant development flexibility, but is also a simple platform for you, the client, to log onto and make your own updates.

For eCommerce websites we would generally use Shopify - it allows online businesses an exceptional opportunity to scale their business without the need to change platforms and is simple and user friendly for you, the client, to manage.That said, we’ve managed websites on other platforms like Wordpress and Squarespace. With the ability to utilise HTML and CSS, we’re well equipped to tackle a variety of platforms.

Do you have in-house graphic designers and web developers or do you use freelancers?

Our graphic designers and web developers are all in-house and based in our Toowoomba Office.

Do you have an in-house media team or do you outsource this work? 

Our media team are all in-house and based in our Toowoomba Office. On the rare occasion that we do require extra media specialists for a large shoot, we have local specialists that we have worked with for a long time who assist us.

Do you offer Event Planning and Event Management?

At this stage, we don’t specifically offer event planning and event management as stand-alone services, however, where required, we do offer these as part of our marketing projects.