Southern Downs Realty
A series of videos we produced to give buyers a look inside the rural lifestyle.
Shot over a couple of days in Warwick and Killarney, this series capture the story of Warwick’s history/culture, the challenges of living rurally, community and the affordability of the region. This was a great source of educational content to promote Mark’s real estate agent profile.
We worked with a real estate agent to produce a series of videos highlighting the unique attributes experienced living in a rural community. After a decent conversation with our client, we decided on the key themes and shot 4 videos focussed on these, along with a central longer video.
The series was designed around the demand for content marketing. Marketing trends are showing that consumer want to be entertained and educated, and are willing to watch content that does either of those. Sales videos on the other hand are seeing less engagement, and means brands are needing to pivot to communicate in a more meaningful way.
- Affordability
- Challenges
- History
- Space
We shot these in and around the South East QLD region.
- Warwick
- Killarney
- Stanthorpe
