Get a measurable bang for your marketing buck.
Plenty of small to medium enterprises don’t have an internal marketing team and so the role falls on to employees with little to no experience or business leaders with very little time to spare. Imagine you’re finally free to focus on building your business instead of wearing every hat imaginable.
This is an all too common occurrence in business and yet marketing is an arm of your business with the power to generate leads and increase sales and revenue.
What often occurs is that employees or business leaders will piece together ideas for marketing that they think might work, confirm with others if they think it’ll work and then pull the trigger on the idea without having a real plan in place for how it will affect the business. While well-intentioned and full of enthusiasm, quite often the results are poor and businesses take the hit, thinking it’s a normal part of business.
What’s happened though, is that your employee (or yourself) has spent crucial man hours working on a plan, sourcing suppliers or software for the plan and then the business has invested in the plan and then you’ve got less results than they’d hoped for. The actual spend in terms of investment is much larger than just the marketing budget, it’s also the hours spent putting it all together that could have been spent on more profitable outcomes or crucial work.
Marketing management for SME’s is a set cost per month that is spent on a marketing agency that has measurable goals built into strategies and tactics with the aim of guiding customers through your marketing funnel. Each month, goals are set and aligned with other activities in the funnel and then they are executed and reported on. Each tactic relates specifically to the funnel itself and is part of a much bigger picture in terms of marketing.
Perhaps your business is top heavy with your sales email process that would be better off being automated - having the email narrative carefully crafted and implemented into an automated process would free up your sales team to focus on obtaining more leads.
If your business has a great reputation but you’ve got no evidence of it, there would be a good case to start obtaining video testimonials and implement a process to request Google reviews.
Let’s say you’re expanding your business and need an awareness campaign to let new and existing customers know what you can offer… A well crafted Google ad campaign, automated email campaign and advertising schedule may just be the solution.
There are scores of marketing strategies that a dedicated marketing agency can implement that will plug the gaps in your marketing and sales funnel that can free up time and increase leads and conversions.
After all, isn’t that the entire point of marketing?
If you’d like help with marketing management for your business, you can book a marketing review here.
During the review, we’ll consider your business growth goals and current challenges limiting that growth. We’ll then create a marketing strategy in response that considers which marketing activities to prioritise, and when. Finally, with a clear marketing plan, we partner with you as your marketing agency to execute the activities and provide monthly reports on progress.
Don’t leave your marketing up to chance - book a marketing review with The Brand Shop, and get clear about how you continue to grow your business.
