Most business leaders make marketing decisions on a whim...They have a good idea around the meeting room, get a few quotes and pull the trigger. There's little or no unifying strategy behind the particular activity - it's just something else to do. Even when they do try to plan out the strategy, they don't have a framework to guide their decision-making process. The pieces fit together if you close one eye and look at the whiteboard sideways...
This is a problem because marketing is actually a large decision that has significant consequences. Great marketing is an investment that tangibly contributes to business revenue, rather than being a necessary evil, or worse, a way to burn cash. Reset your understanding of how a great marketing strategy can help you grow - get some outside eyes on your situation by booking a marketing review below.
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