Why is video content so important for my brand?

The strategies you design and tactics you employ in your marketing is a crucial part of business and with technology changing and updating so fast, it can seem almost impossible to know what tactics you need to take. Content marketing through video is one of the easiest and most effective ways to engage with your audience. 

Let’s look at 5 reasons why video is important to your business:

1. Video humanises your brand: By providing readily accessible video content to your target market, you are giving them an opportunity to witness the humanity of your brand and break it away from the shackles of corporate stiffness. Videos also show that you have complete trust in your products or services and subsequently, builds trust in your business. Testimonial videos are important tools for showing your target audience that others believe in you too.
2. Video increases brand awareness: Brand awareness sits right at the top of the marketing funnel and there’s a broad amount of tactics you can employ to build brand awareness. Video content can help your business reach new audiences and attract new viewers to your social media pages and website and provide the first touchpoint that will eventually move them further into the funnel and into conversion.
3. Stimulating content increases interaction: Videos keep people on your website longer, engage them with your content and keep them interested. Internet videos will comprise more than 82% of total consumer internet traffic by the end of 2022. Video content provides supplementary information to the end user as opposed to static content like product images and viewers are more likely to retain the information from the video rather than the written content on your website.
4. Video is great for SEO: Google owns YouTube and while Google is the most used website in the world, YouTube is the second. This is an advantage for businesses to have an increased presence in Google’s search engine results page. YouTube also provides high-quality backlinks and information about your website. Currently, YouTube has over 2 billion monthly active users across the world.
5. Video helps you stand out from your competition: By building a library of relevant video content, you can race ahead of your competitors that may still be out of the loop when it comes to this tactic. Considering the increased engagement, SEO benefits, brand awareness and humanising of your brand; you are also enabling your target market to be able to recognise your brand, form a bond and build loyalty towards you.

There are many types of video content you can make for your business and choosing the right one can be a hard decision. Working with The Brand Shop, we will go through your marketing funnel to decipher what content is the most needed and what to focus on. 

Here’s a list of video content that we commonly produce for our clients:

• Promotional Video
• Brand Video
• Product Video
• TV Commercial
• TVC
• Testimonial Video
• Case Study Video
• Company Culture Video
• Training Video
• Documentary
• Educational Video
• Tutorial Video
• Explainer Video
• FAQ’s Video
• Drone video

If you’d like help with your content marketing, you can book a marketing review here.

During the review, we’ll consider your business growth goals and current challenges limiting that growth. We’ll then create a marketing strategy in response that considers which marketing activities to prioritise, and when. Finally, with a clear marketing plan, we partner with you as your marketing agency to execute the activities and provide monthly reports on progress.

Don’t leave your marketing up to chance - book a marketing review with The Brand Shop, and get clear about how you continue to grow your business.