Marketing is all about building relationships and there isn't a space quite like social media for creating connections with your community. Whether you're a building a Facebook group or creating trends on Instagram or publishing industry leading research on LinkedIn - the important thing to remember is that people are looking for a 'social' experience (entertain, educate and inspire me).
Your strategy needs to be built around creating relevant, engaging content that speaks to your demographic, the problem they're facing and the life they're trying to create.
Pick a platform and get ready to grow.
Social media management is the management of the organic (not paid) marketing activities undertaken on a social media platform (posts/stories/reels). Each platform facilitates a different type of connection with different demographics so understanding who you're trying to reach, and what role social media plays in forming the relationship will help you get started.
At this level, we're working to build you a solid presence on one platform by: developing your social media strategy, creating content for potential and current customers and responding to questions and comments.
For the Brand who has a digitally engaged customer, you'll want to consider going social pro.
E-commerce brands or brands with sophisticated marketing personas will see significant value in developing a social media strategy beyond a singular platform focus. Each social media platform has the potential to play a role in the customer journey across different stages.
At the social pro level, we're creating a multi-platform strategy to help you build dynamic communities online and drive engaged traffic through your marketing funnel. Further to managing your social media platforms by building strategy and creating content, we're managing organic outreach. We're commenting, liking and messaging people, businesses and communities in your wider network to drive broader social activity.
