Social media ADVERTISING is distinctly different from social media MANAGEMENT in that Ads is about reaching people outside of your community and management is reaching people within.
The reality is that you can have a well engaged, loyal customer base online, and still not grow your business. By using the social media to advertise, you're able to take your relevant and compelling ad creative (i.e. great copywriting and media) and engage with your prospects using the world's largest databases.
Utilise the Meta network (Facebook and Instagram advertising) to reach just about every demographic, for just about every stage of your marketing funnel. Reach new customers, drive more traffic and increase your conversion rate with an advertising campaign on Facebook/Instagram. Both platforms are managed through the new Meta platform and offer advertising options right across the customer journey.
Utilise LinkedIn advertising to engage with individuals invested in building their career. With a similar stack of campaign objectives to Facebook, LinkedIn offers relevant businesses a chance to advertise directly to the professional, while they're engaging at a work-level.
How can you leverage these platforms to your best advantage?
It's a wild world of opportunity outside of the big-ticket platforms.
TikTok offers incredible brand awareness for light-hearted, conversational brands. Spotify Ads offer reasonable demographic targeting with advantages for certain demographics. Television and connected-TV commercials offer mass-audience engagement. These, along with another few dozen platforms offer you the chance to engage in meaningful ways with your prospect.
What does it look like for you?
