Great design is a key foundation to your business establishing the traction it needs. Design is what brings your business identity to life and allows it to be identifiable from it's competitors. Design can generally be summarised as:
Your logo is one component of all of your branding that makes your business stand out from any of it's competitors. Your logo should clearly articulate what you do and be relevant to the services your business provides, it should be recognisable and distinguishable from all other logos. You logo is the cornerstone in the design of your brand.
Brand design is the design of each of the components that your brand uses to promote itself. Brand design provides rules and consistency around how your brand is represented (which fonts should be used, what colours should be used, how business related documentation should be laid out) which ensures continuity in your branding, allowing consumers to recognise your promotional materials as your own.
Establishing clear branding documentation should result in reduced time to execute any brand related graphic design work as a brand design provides a clear structure as to how graphic design is implemented.
Graphic design is the art and profession of communicating through visual design. Whether designing a billboard, a PDF, or a Facebook graphic, a graphic designer will work to best communicate the desired message through a combination of images and text, in a way that is best suited to the medium for which the design is being prepared.
