Google ads allow you to pay for your business to be shown in relevant Google Search Results. Google ads offer the ability to drive high intent traffic to relevant pages on your website when your website is not yet ranking organically within those searches.
Google Ads are able to be created and managed by anyone. However, the way in which the Google ads auction and ads manager work are constantly being changed and updated in order to ensure that Google continues to offer the best results to users searching on Google.
Staying up-to-date with Google's changes can be a full time job and is the number 1 reason why you should consider hiring a dedicated Google Ads Manager to create and optimise your Google Ad campaigns. Google ads level the playing field for businesses that are perhaps new to an industry or area, or to businesses who don't have the budgets required in order to do the work required to rank organically for specific searches within their region.
If you are struggling to be found by potential customers when they are searching for the products or services that you offer - consider Google Ads.
Google Search is the most used website and the single biggest ticket to driving interested traffic to your website. Performing well on google search is a key marketing strategy to any business.
Organic ranking is acquired through effective website development and paid ranking is achieved through google search advertising. Anyone can run Google ads, but because of regular changes within Google, staying up-to-date with best practice can be a full time job and is the number 1 reason why you should consider hiring a dedicated Google Ads Manager to create and optimise your Google Ad campaigns. If you are struggling to be found by potential customers when they are searching for the products or services that you offer - consider Google Ads.
The Google Display Network (GDN) is a massive group of website who have opted in to display google's advertising. In this format you can run text ads, video ads and image ads across the web. If you're looking to expand your business reach and maintain top-of-mind awareness, then the GDN is a key consideration for your marketing strategy.
