Great photos are a key foundation to your marketing getting the traction it needs. Marketing photography brings your customers' aspirational identity to life - use photos to show them what success looks like. Photography can be generally summarised as:
Brand photography is all about creating a picture of success. What does the world look like when customers enjoy your products? These are the hero images you have on your website, and a key part of the photos you post on social media. Creating a brand that people can relate to is built on great photography.
Product photography is about building enough confidence in your product in order for the customer to purchase. At it's most basic, it's clear and helpful photos of your products, often in a lightbox or studio. Ideally it's photos of your products in use with satisfied customers. When it comes to services, it's generally...
Commercial photography, also known as business photography, is capturing the activity of a services-based business. You might have a team of professionals who meet with clients or work on a project, and commercial photography captures the activity in order to help potential clients understand what it looks like to engage with your business. Commercial photography often involves staff headshots or staff profile photos, photography of your premises, and the service being carried out. The goal is to provide customers with a clear and compelling picture of who your business is in order to give them confidence in your services.
